In this conversation, we speak with Dr. Peter Graf, founder of the Medical Vision Group, about the ideas, experiences, and leadership principles that have shaped the company.
How did your entrepreneurial vision evolve into the Medical Vision Group?
The founding of Mediconsult AG in 1990 was the realisation of a unique entrepreneurial opportunity combined with a clear vision: to build an independent company based on my own ideas and to create lasting value in healthcare.
Over the years, Mediconsult AG, Lasermed AG, Pharma Medica AG, and eventually Galifa AG have developed into the Medical Vision Group, which has become a trusted partner in the Swiss healthcare sector and now employs more than 120 people.
One of the milestones that means the most to me was the successful family succession of Mediconsult AG in 2021, followed by Medical Vision in 2025. This allowed the next generation to take responsibility and continue the company's journey, all the while preserving the entrepreneurial spirit and values on which the company was founded.
What inspires you beyond your professional life?
For me, achieving long-term success starts with finding the right balance. I enjoy regular exercise and spending time outdoors, as well as activities such as sailing, tennis and reading. I also enjoy continuing my research into ethics and leadership in collaboration with the Department of Humanities at the University of Pretoria in South Africa. These activities help me to recharge, maintain perspective, and strike a healthy balance in life.
Regular travel to Africa and Asia is another important part of my life. I visit our partners to support them and help strengthen their skills and capabilities. At the same time, my travels give me the opportunity to support the work of our two social foundations. These experiences continually challenge me to learn and understand different realities, as well as look for ways to contribute to the well-being of less privileged people.
Above all, however, my family is my greatest source of inspiration. My grandchildren remind me to stay curious, to appreciate life's simple moments and to view challenges with fresh eyes. This perspective motivates and inspires me in my work, and perhaps even more importantly, in my relationships with others.
How can Medical Vision help shape the future of healthcare?
The healthcare sector is undergoing a profound AI-driven digital transformation. This development is creating new opportunities to improve efficiency, foster innovation, and ultimately achieve better patient outcomes.
I believe that Medical Vision and its partner companies are well placed to contribute to this transformation. Our goal is to help healthcare providers streamline their operational processes, improving the quality, affordability and accessibility of patient care at the same time.
By combining expertise, innovation and long-term partnerships, we aim to help create a healthcare system that is more efficient, sustainable and prepared for the future.
For me, the future of Medical Vision is about more than just growth. It is about building on our achievements, embracing new opportunities, and using entrepreneurship and innovation to create lasting value in healthcare.
Dr. Peter Graf
Dr. Peter Graf founded Mediconsult AG in 1990, laying the foundation for today’s Medical Vision Group. Under his leadership, the company developed into a diversified Swiss healthcare group with more than 120 employees. His entrepreneurial philosophy combines innovation, quality and long-term responsibility with a commitment to creating lasting value in healthcare. As Chairman of the Board, he continues to provide strategic guidance while enabling the next generation to shape the Group’s future.